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GuideStar Blog

Reviews Influence Giving

reviews-influence-giving.jpgAccording to GreatNonprofits' donor survey, community reviews of nonprofit affect giving. More than 90 percent of donors say that the reviews written by clients served, volunteers, and other donors help them understand the nonprofits' work better. More than 80 percent said reviews influence their giving decisions.

Collectively, more than 3 million people a year read reviews.

Does your nonprofit have reviews yet? The giving season is coming up, and more donors will be looking for information about you.

You still have time to invite your community to review you. Ask your volunteers, donors, and clients to write a review about you. Simply request reviews on your Facebook page or send out an e-mail.

Get started by downloading our promotional tool kit. And check out our other review resources, too.

Topics: Impact