As we begin the New Year, we also enter another month of economic downturn. I think it is safe to say that the economy has affected almost everyone. As we noted in November, it has presented nonprofits with a double challenge: increased demand for services coupled with decreased contributions. Responses range from the painful—freezing salaries, leaving vacancies unfilled—to the devastating—laying off staff, cutting programs, or closing down entirely.
Here at GuideStar, we've jettisoned the "nice to have" expenses and reevaluated our activities to ensure that everything we do advances our mission. We hope you'll see GuideStar as one of the ways to weather the storm, by helping you be more effective, more efficient, and more productive. Soon we'll be introducing several new services. They include adding grant information and financial analyses to GuideStar Premium—at no extra charge—and encouraging nonprofits to add photos, videos, and testimonials to their reports through the GuideStar Exchange. (Watch future Newsletters and our site for more information.)
These enhancements represent the culmination of months, even years, of hard work. We are grateful to be able to offer them at this time of great need.
So, even though we've tightened our belts, GuideStar will still be your resource for the most comprehensive, accurate, and current nonprofit information available anywhere. We will continue to provide a neutral platform of nonprofit information where nonprofits and donors can connect, at no charge to either party.
In short, we'll still strive each day to achieve our mission: "To revolutionize philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving."
As always, we welcome your feedback on what we're doing well and what we could do better.
Best wishes for a successful New Year.
President and CEO