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Giving to Charity Just Got Easier

Now you can give to the charities you find on GuideStar directly from our Web site. Just click the "Donate Now" button that appears in the search results beside a charity's name or on its GuideStar report, and you'll go immediately to a donation page for that nonprofit.

"Many donors have told us that they research their giving on GuideStar," explained Bob Ottenhoff, GuideStar's president and CEO. "We wanted to make it easier for them to take advantage of all of the excellent information they find on our site. Now they can give directly from our site, then continue their research. Donors don't even have to be registered with GuideStar or logged in to 'Donate Now.'"

Although on-line contributions make up only a fraction of total charitable giving, that fraction is impressive: according to the Chronicle of Philanthropy, on-line donations totaled $1.2 billion in 2006. And, if the recent past is any indication, that figure will grow in the future: on-line contributions in 2006 represented a dramatic increase over the $7 million donated on-line in 1999.

"An important part of GuideStar's mission is to encourage charitable giving," Ottenhoff noted. "We have always worked toward this goal by giving donors the information they need to identify charities that share their values and are engaged in work that is important to them. Now we're expanding our service by making it possible for donors to give to the nonprofits they want to support as soon as they find them on GuideStar, at no cost to the charities that receive their gifts."

Suzanne E. Coffman, December 2007
© 2007, Philanthropic Research, Inc. (GuideStar)

Suzanne Coffman is GuideStar's director of communications and editor of the Newsletter.
Topics: Charitable Giving