As the global giving day that kicks off the holiday season, #GivingTuesday—the charitable counterpart to Black Friday and Cyber Monday—calls for special attention this year. In 2016, the social sector raised $177 million online, a record total that proves the movement is only gaining momentum.
To help you make the most of this global day of giving, we’ve assembled 15 resources chock-full of #GivingTuesday ideas and strategies to help you plan your best campaign yet.
6 Creative #GivingTuesday Ideas to Inspire Your Campaign
Thousands of organizations participate in #GivingTuesday, which means you need to come prepared with a unique campaign or approach. Check out these six creative fundraising ideas to help you stand out from the crowd.Read the Full Post Now
The Guide to #GivingTuesday: For All Nonprofits, Big and Small
In this guide, you’ll get all of the fundraising ideas and strategies you need to plan and execute a successful campaign that captures lasting support.Download for Free
How to Land a Sponsorship for Your #GivingTuesday Campaign
One of the most effective #GivingTuesday ideas to date is to find a matching partner. In this post, you’ll learn how to identify and approach corporations to maximize your fundraising results this year.Read the Full Post Now
6 Features to Look for in a Fundraising Platform by December
Are you prepared to capture online donations this holiday season? Whether you’re considering an online platform for the first time, or looking to switch to a better fit, here are the key features that will catapult your #GivingTuesday campaign—as well as every other initiative—to success.Read the Full Post Now
How to Plan Your Best #GivingTuesday Ever
In order to capitalize on the seasonal excitement, the most successful organizations plan their campaign months ahead of time. Here are three #GivingTuesday ideas to help you nail down a strategy six months out.Read the Full Post Now
Infographic: #GivingTuesday 2015—Biggest Year Yet!
In 2015, Classy’s nonprofit partners raised five times as much as they did in 2014. Use the most exciting stats and trends from #GivingTuesday 2015, including mobile conversion rates and the times donations spiked, to inform your approach this year.Read the Full Post Now
3 Steps to Plan Your #GivingTuesday Campaign
Top nonprofits know that there’s so much more to fundraising than simply asking for donations. Before you send email appeals and blast your social networks, follow these steps to iron out your campaign and communication details.Read the Full Post Now
Webinar: Insider Tips for #GivingTuesday
The best way to learn is to learn from the best. Get your hands on strategic #GivingTuesday ideas and campaign advice from one of the #GivingTuesday founders, fundraising all-star MAZON: A Jewish Response to Hunger, and the Classy team.Read the Full Post Now
Kick Off Year-End Giving With Your #GivingTuesday Campaign
While the global giving day warrants your attention, it can also work in harmony with your other holiday fundraising efforts. Use these tips to optimize your campaign and create the momentum you need to finish the year strong.Read the Full Post Now
6 Steps to Maximize #GivingTuesday Results Through Peer-to-Peer
Instead of relying on just direct donations this year, raise exponentially more money by asking supporters to create fundraising pages on your behalf. These steps will guide you through planning a stellar #GivingTuesday peer-to-peer fundraising campaign.Read the Full Post Now
How to Leverage #GivingTuesday to Boost Your Fundraising Campaigns
Stretch the impact of your #GivingTuesday ideas all the way to December 31. Here are a few ways you can leverage the excitement around the day to fuel your larger holiday fundraising efforts.Read the Full Post Now
5 Social Media Tips for Your #GivingTuesday Campaign
In 2015, the hashtag #GivingTuesday garnered 114 billion impressions on Twitter alone. Social media is a key driver of traffic and donations to your campaign. Follow these tips to boost your online presence and compel people to donate to your cause.Read the Full Post Now
7-Day Marketing Plan for Your #GivingTuesday Campaign
The week leading up to the big day is the most important time to get the word out. Here, we break down a strategic marketing plan to build hype and mobilize supporters in those final seven days.Read the Full Post Now
#GivingTuesday Was a Hit—Now What?
#GivingTuesday might be over, but that doesn’t mean you need to let the excitement around your organization fizzle out. Use these tips to wrap up your campaign and keep supporters engaged until your next one.Read the Full Post Now
How to Capitalize on the #GivingTuesday Buzz, After #GivingTuesday
These #GivingTuesday ideas focus on your follow-up, so you can engage and retain all of those new donors after the event.Read the Full Post Now
With these #GivingTuesday resources under your belt, you can gear up for your most impressive turnout yet and hit the ground running for the rest of the holiday season.
This article was written by Liz Chung, lead editor at Classy.org. Pizza, stories, and flea markets are her jam.