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GuideStar Blog

How Foundations Use the New GuideStar Nonprofit Profile

Imagine providing  all nonprofits
with the opportunity to share their organizations’ full and complete story with the world, at no cost to them. The team at GuideStar is committed to this vision, and the recent rollout of the newly redesigned GuideStar Nonprofit Profiles is an exciting step toward better achieving this goal. Since the profiles’ launch, foundations have been sharing their insights into how they are using them. We wanted to share some of our learnings and welcome your comments as well.  If you’re a funder, we’d love to know: how are you leveraging the new GuideStar Nonprofit Profiles?


Here are some key features foundations have found beneficial so far:

  • The layout of each profile begins with an overall organizational summary, then groups information into key categories including programs and results, operations, and finances. This organization enables funders to get the information they need more quickly and easily than ever before, resulting in time saved on grant administration.
  • Enhanced information display sheds light over the lifespan of an organization and allows funders to look at trends and progress over time, setting the stage for rich discussions among funders and grantees.
  • Heightened use of data visualization is bringing new life to organizations’ stories.
  • Deeper information on nonprofits, including organizations that are voluntarily providing information on board leadership practices and diversity information, is shedding light on indicators of accountability, strength, and stability, and transforming the conversation about diversity in philanthropy.

how_foundations_use_guidestar_2.pngAgain, these are just a few of the insights we’ve gained. We hope you will join the conversation.

And we hope that you will encourage your grantees to claim and update their profiles. With an up-to-date GuideStar Profile, a nonprofit is sharing its story with more than 7 million visitors of annually, as well as with millions more  who access the information through our many data distribution partners. 

GuideStar has multiple new initiatives on the horizon – including new search result pages and a  Platinum level of transparency. Being at the forefront of nonprofit data collection, distribution, and innovation is possible thanks to the support and investment by our many GuideStar Members, funders and other partners. Working together, we can create a stronger sector and deliver greater impact.  Better data for better decisions for a better world!

esuarez.jpgBeth Suarez is GuideStar’s director of development. Beth came to GuideStar with 25 years of experience in nonprofit fundraising and development, including positions with PBS, National Trust for Historic Preservation and Catholic Charities USA. She is active in the local nonprofit community and serves on various boards. You can reach Beth at To learn more about GuideStar’s Foundation Membership Program, click here.

Topics: Impact GuideStar Foundation Membership Program GuideStar Nonprofit Profile