Make 2018 your best fundraising year yet by getting started with Peer-to-Peer fundraising. Peer-to-Peer offers your nonprofit a way to keep donors engaged and raise money all year long. Last year, over one-third of online donations came via Peer-to-Peer fundraising. Plus, new studies show that donors of every age group say they’re willing to fundraise for nonprofits via Peer-to-Peer, with over 90 percent of Gen Xers and Millennials reporting a willingness, and almost 80 percent of Baby Boomers saying the same. So kick off your 2018 fundraising with a bang by getting started with Peer-to-Peer. Here’s how.
1. Take Advantage of Awareness Months, Weeks & Days (Plus Holidays)
#GivingTuesday and year-end aren’t the only periods that your nonprofit can use to drive online donations. The calendar is chalk-full of days, weeks, and months that commemorate a wide variety of social causes. Use those special events to your advantage by setting up campaign pages that specifically address them, then encourage your supporters, whether regular donors or volunteers, to set up Peer-to-Peer Fundraising pages that feed into the campaign.
Here’s how: pick your days and months to focus on, then send an email blast weeks in advance that includes a link to create a new P2P fundraising page letting supporters know about your campaign and your goal. Broadcast your plans on social media ahead of time, too, along with tips and hints on how your supporters can raise more for your cause. Use hashtags relevant to the holiday to attract new supporters through your social channels. Get creative with your marketing content on email and social media by sharing stories about your nonprofit’s impact, or shouting out those who have inspired your organization and its work. Echo your marketing from successful fundraising campaigns in the past.
2. Make the Most of Current Events
Unlike holidays and awareness months, current events are unpredictable. But nonprofits can make the most of an ever-changing world and constantly churning news cycle by leveraging current events, including political upheaval and man-made or natural disasters, to rally their supporters with Peer-to-Peer. Some issues, like women’s health, immigration, income inequality, and the environment, lend themselves to this tactic better than others due to heavy national media coverage, but even a little-noticed local story can help nonprofits spur their supporters to action. Setting up a new campaign page around current events and rapid response to rally your supporters with Peer-to-Peer is simple with our free Smart Donations platform. Plus, using viral stories to promote your campaign through hashtags and creative social media content on can get your message in front of people who care about your cause and may be inclined to give to your nonprofit.
3. Set Up Fundraising Events Big & Small (& Micro)
Don’t see any upcoming events on that calendar that you can use to drive Peer-to-Peer fundraising on your behalf? Come up with your own. Use the birthdays of your founder and executive director or of your cause’s heroes as special occasions to urge supporters to create fundraising pages. Encourage your top volunteers to host a small get-together or a fun activity with other supporters focused on Peer-to-Peer Fundraising. Get your campaign trending with creative hashtags on social media mixed with paid advertising. Or try something else completely. There’s no wrong way to get your supporters involved in your cause using Peer-to-Peer.
Pick one strategy or use them all to amp up your fundraising all year long in 2018. If you need any help implementing these tips, the Give Lively team is here to coach you through the process and set you up with our free Smart Donations platform, which includes Peer-to-Peer Fundraising, unlimited campaign pages, Text-to-Donate capabilities, and more.
David DeParolesa is the Executive Director and Head of Product at Give Lively, a tech start-up that builds fundraising tech and gives it away to nonprofits for free. Much like a foundation, Give Lively was founded by philanthropists for the sole purpose of providing free resources to nonprofits. Prior to Give Lively, David founded Web Philosophic LLC, where he created a way to help bring attention to Democrats running for Congress in 2016 and a simple way to read popular news from trusted news sources.