Two noteworthy free resources to learn more about online fundraising from the UK: My colleagues at Social Misfits Media launched their latest free guide for charities and nonprofits last week. It is called ‘Make It Rain: Tips & Tricks for #Crowdfunding Success.’
The guide, which was sponsored by JustGiving and the Institute of Fundraising offers tips and recommendations for planning, implementing, and following up on a crowdfunding campaigns. The guide offers case studies and interviews with nonprofits who have implemented successful campaigns including Not My Style, Hollaback!, The Royal Academy of Arts and Doctors of the World.
You can download your free copy of Make It Rain here.
Don’t Miss Fundraising Online 2016 or #FRo16, a free virtual conference designed by fundraisers, for fundraisers, to help charities of all sizes benefit from technological change. During this conference, you’ll have access to amazing curated sessions and lots of fundraising know-how.
The keynote is about an inspiring crowdfunding campaign that raised over $300K in 3 days for the Girl Scouts of Western Washington. After a donor requested that their $100,000 contribution to Girl Scouts of Western Washington not support transgender girls, the organisations did two things: 1) Gave back the money, and 2) launched the For EVERY Girl campaign on crowdfunding platform Indiegogo. Seventy-two hours later, they had raised over $300,000.
In this session, Annie Rose Favreau from Girl Scouts of Western Washington and Breanna DiGiammarino from Indiegogo will give a behind-the-scenes look at why, when, and how to run a crowdfunding campaign that activates your community. Non-profit leaders, marketing professionals, and fundraising teams can walk away with learned-in-the-trenches strategies, crowdfunding best practices, and ideas for bringing their community together to create positive change.
The preceding is a cross-post by Beth Kanter, the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. To read the original article on Beth’s blog, click here. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing. Beth is an internationally recognized trainer who has developed and implemented effective sector capacity building programs that help organizations integrate social media, network building, and relationship marketing best practices.