Last year, GuideStar suggested reasons why donors would want to make their contributions during the 1999 giving season. We've thought of some more for this year:
- It's easier than ever to find out about the organizations that interest you. During the last year, thousands of nonprofits have added their information to the GuideStar database.
- It's easier than ever to give. You can write a check, put cash in a collection box, or make an on-line donation through Network for Good or Just Give.
- Giving to charity won't cause you to gain weight or raise your cholesterol. The same things cannot be said about holiday cookies.
- Giving to charity won't leave you with a hangover or cause you to make a fool of yourself at the office party. The same things cannot be said about eggnog.
- Giving to charity doesn't require you to fight for a parking space. The same thing cannot be said about shopping at the mall.
- You know your gift will be the right size and color.
- Your parents taught you to share.
- You want to set a good example for your children.
- The need is there. Despite a booming economy and increases in charitable giving, demands on nonprofits still exceed their resources.
- You'll feel good about yourself.
The preceding post is by Suzanne Coffman, GuideStar’s editorial director. See more of Suzanne’s sector findings and musings on philanthropy here on our blog.