Reprinted from Benevon
Ask yourself this question in every interaction that you have with each board member: is this how I would treat a major donor whom I was cultivating to ask eventually for a large gift? Here are five ways to show your board members how much you value them:
- Honor their commitment to your mission. Even if you occasionally question their passion for your work, give them the benefit of the doubt. There are plenty of other nonprofit groups that would love to have them on their boards, so if they have chosen to serve on your board, it's pretty safe to assume that at least some part of your organization's mission appeals to them.
- Honor their time. Board members are volunteers—not paid staff. They weren't signing on for a job when they agreed to serve on your board. Be respectful of the other things they have going on in their lives. Don't bother them with the small stuff. Before asking them to make phone calls, fill tables, come to meetings, or sign letters, ask yourself: would I bother the biggest donor in town with this sort of thing?
- Honor their brains. These folks are smart—technically smart, people smart, and financially smart. In some cases they are just plain wise. Use their time to gather their input on the strategic issues that will help shape your future, not on the smaller tactical details. They will naturally offer to help you on the tactical pieces if they have helped to create or shape the larger strategy and direction. (And they will also be more likely to fund it!)
- Honor their contacts. Board members know that you know who they might know. Respect those relationships by asking board members to invite their friends and colleagues to events at or sponsored by your organization, rather than rushing in to ask their friends for money. Treat your board members as distinguished ambassadors, not as salespeople for your work.
- Honor their privacy. If this were the biggest donor in your community, perhaps you'd use a little more discretion. Leave messages with their secretaries—don't call them at home or e-mail their private address unless they've given you explicit permission to do so. Any information you have about their lives that could be regarded as private must remain confidential. Err on the side of discretion and courtesy. Be respectful.
© 2007, Benevon
Terry Axelrod is the founder and CEO of Benevon (formerly Raising More Money), a Seattle-based organization that has trained and coached more than 3,000 nonprofits to build sustainable funding from individual donors. For more information, go to www.benevon.com.