Without actually meeting a supporter or donor, the closest you can possibly get to them is through a phone call. By calling them, you’re ensuring a personal touchpoint for communication, which is a great way to engage people in open-ended conversation.
In fact, several studies prove that phone calls are valuable retention tool for nonprofits:
Calling donors to thank them for their gift 24 hours after they’ve donated leads to an 39 percent increase in donations the next time you make a solicitation.
Calling donors to tell them how their contribution has positively impacted your campaigns and report your work without requesting additional money increases the amount they contribute the next time by about 41 percent.
But most small or medium-sized nonprofits still go about calling in an old-fashioned way: manually dialing numbers on their phones and using spreadsheets or actual paper to record responses. This is a hugely inefficient way of reaching out to supporters and an unnecessary waste of time. Cue phone banking through automated dialers, which optimizes the whole journey of using phone calls to connect with donors.