When it comes to ranking number one in Google search results, which do you think is more important?
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Technical SEO—things like getting meta tags, alt descriptions, and heading text right?
or
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Writing really really really really useful content?
The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!