GuideStar Blog

Design Therapy for the Purpose-Driven Organization

The value of brand design for nonprofits or foundations—when done right—is not just in the outcome but in the process. Design is the act of (re)imagining how we see and communicate ideas. It's an opportunity to challenge assumptions, change minds, and test the status quo.


Six Ways Boards Are Critical to a Nonprofit’s Brand

Nonprofit board members know they must oversee their organization’s finances, governance, and major initiatives. But an overlooked area of responsibility is maintaining the strength of their organization’s brand. Boards of organizations large and small must keep their organization’s brand healthy, vibrant, and free from liability. To do so, board members must:


The Elusive Millennials: Are They Worth Chasing?

 
  Image by ITU Pictures (flickr)

Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.


Follow-up to Brandraising Webinar

Below is a follow-up by Sarah Durham, principal and founder of Big Duck, to a handful of questions submitted by participants during the webinar titled “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications," and a cross-post of our Tumblr posts here and here. To view the presentation or listen to the recording of the webinar, please click here.