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Capital Campaigns and Motivation: Lessons from Microsoft and Wikipedia

Here’s an interesting fact: Microsoft, one of the largest software makers and most valuable companies in the world, introduced its digital multimedia encyclopedia Encarta in 1993. It fizzled in 2009. Wikipedia, a largely volunteer-based organization, introduced its web-based free-content encyclopedia in 2001. Today, it is the biggest and possibly best multi-lingual encyclopedia in the world.

This is a wonderful example of just how powerful volunteers can be, when they are motivated. The problem is, most of us in the nonprofit world do not know how to motivate our volunteers—specifically boards of directors—very well.


4 Ways to Engage Busy Campaign Volunteers

In this post, the third in our series (read part 1 and part 2) about the new trends in capital campaign fundraising, we explore new ways to engage volunteers.

Volunteers Fuel Your Capital Campaign

We often hear from beleaguered executive directors and development directors that they are too busy to spend huge amounts of time wrangling volunteers. They wonder if it’s worth all of the time and trouble.

The answer is YES. Involved volunteers in your campaign are worth their weight in gold.


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