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The Future of Capital Campaigns Fundraising: The Writing Is on the Wall

In the remarkable book The Future of the Professions: How Technology Will Transform the Work of Human Experts, authors Richard and David Susskind explore the changes affecting professionals—doctors, lawyers, accountants, management consultants, tax advisers, financial advisers, architects, journalists, and even clergy. Professionals, they say, “have knowledge, experience, skills and know-how that those they help do not.” And technology and the Internet are radically shifting the way people access expert information.


4 Ways to Engage Busy Campaign Volunteers

In this post, the third in our series (read part 1 and part 2) about the new trends in capital campaign fundraising, we explore new ways to engage volunteers.

Volunteers Fuel Your Capital Campaign

We often hear from beleaguered executive directors and development directors that they are too busy to spend huge amounts of time wrangling volunteers. They wonder if it’s worth all of the time and trouble.

The answer is YES. Involved volunteers in your campaign are worth their weight in gold.


Ask Your Capital Campaign Consultants to Think in New Ways

In this post, the second in our series about the new trends in capital campaign fundraising (part 1 appeared last week), we explore whether, why, and when you will need an experienced consultant to guide you through your capital campaign. 


7 Important Things You Need to Know about Today’s Capital Campaigns

Massive undertakings like capital campaigns require all the tools in the toolshed. And with today’s technology, the available tools have never been more effective.


Beware of “Truths” in Fundraising

Image by Drakeblack5 on Pixabay

Counterintuitive is usually defined as something contrary to what one would intuitively expect. For example, marketing pros discovered long ago that the fewer choices we’re presented with, the more likely we are to actually choose one, whether it’s a lot full of new cars or a shelf full of pasta sauces in the supermarket.

Fundraising is often counterintuitive as well. Here I’ll share four instances. In my book, The Busy Volunteer’s Guide to Fundraising, you’ll find a fuller discussion of many others.


What Your Donors Really Want: The Simple Truth

Sometimes we spend so much time and effort and energy trying to get all of the systems and materials and research and processes of fundraising right that we plumb forget the most important things.

The Simple Truth about Donors

Your donors—no matter who they are or how much they give—want two things.


How to Ask Your Campaign Committee Members for Their Gifts

One of the characteristics of most successful capital campaigns is that they ask for gifts from the “top-down, and inside-out.”

That’s shorthand for saying that you’ve got to solicit the people who can give the largest gifts first and the people who have been most involved with your organization and your campaign—that is the campaign committee members and the board.


No More Pledges!

The word “Pledge” has a negative connotation. For many, they won’t even consider an extended payment plan.

You surely have heard this sort of a comment: “I don’t pledge (making the fatal word three syllables!). I’ll make a gift, but I don’t know how things will be in the next few years. So I’m not going to pledge.” Or, “I just don’t believe in pledging. I’m almost certain I’ll give again next year, but I won’t pledge.”


Is a Do-It-Yourself Feasibility Study a Good Idea?

Imagine this ...

Your organization is planning a capital campaign to raise $4.5 million for a new building that’ll more than double the number of people you are able to serve.

This will be your first capital campaign. Your board members have little campaign experience and you are all appropriately anxious.


7 Tips to Get Your Organization to Embrace Fundraising



Asking doesn’t just happen out of nowhere.
Your organization has to embrace asking clear across the board in order for you to develop a strong culture of asking.


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