The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!
by Jerold Panas, on 9/25/17 8:00 AM
An effective case for support seizes donors by the collar, gripping their minds, their hearts, and inspiring them to open their checkbooks.
Every successful case should contain more than a dozen key elements, as I discuss in my book Making a Case Your Donors Will Love. In this article I’ll focus on three of the most essential.
by CJ Orr and Devon McCann, Orr Group, on 8/9/17 8:00 AM
A case statement is much like an elevator pitch. It’s your first shot at grabbing your funder, tugging at his or her heart strings, and convincing him/her to give to your organization. In today’s progressive and ever-changing fundraising landscape, one-pagers are no longer cutting it for foundations and philanthropists. It’s 2017. When was the last time you felt particularly moved by size 12 Times New Roman Font on a white piece of paper? After a program officer reviews thousands of case statements, even the most noble missions can become lost in mass mailings or foundation appeals. Here’s how you can stand out.
