How much effort should an organization expend on documenting its good work for prospective donors? That was the question on the minds of participants at an interesting conference held in May by America’s Charities on the campus of Georgetown University. Under the new leadership of energetic Steve Delfin, the conference was an all day analysis of what it will take to increase workplace charitable giving. The story for affiliates of America’s Charities is that giving has continued to increase, but with a trend towards larger gifts from fewer contributors. Changing demographics and the impending retirement of baby boomers were key concerns as well.