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Everything You Need to Know about Running an Email Campaign for Your Nonprofit Organization

The success of an email marketing campaign relies on a foundation of good organization, preparedness, and fine-tuning. Only with these things can you be sure that your nonprofit emails will affect your readers, leading to interest in your cause. To ensure you get off on the right foot and maximize your rates of success, here’s everything you need to know.


10 Need-to-Know Elements for Writing Successful Content for Your Nonprofit

It can be more difficult for a nonprofit to write content than a “regular” business. In most cases, you’re not selling products or services, but rather a cause and—maybe—the inspiration to donate to your organization to help you address that cause.

One of the best ways to inform people about your cause while encouraging them to donate is by writing blog content.


At MobileCause, Your Cause Is Our Cause

Editor’s note: We’re excited to publish this post by MobileCause in our series highlighting some of the partners who are using GuideStar data to make the world a better place.

MobileCause provides easy-to-use digital fundraising and communication solutions for nonprofits. Our software platform includes digital solutions for online fundraising, fundraising events, peer-to-peer and crowdfunding, campaign promotion, and data management. To date, more than 20 million donors have connected to nonprofits through our fundraising platform.


8 Ways Your Nonprofit Can Use Live-Streaming Video for Better Storytelling

Live-streaming video on Facebook, Instagram, Periscope, etc., is all the rage for nonprofits who want to up their digital storytelling game. This exciting new storytelling device involves filming an event live and broadcasting it via social media and other digital channels.


Three Things to Consider in Mid-Level Donor Communications

Imagine giving $1,000 or more to an organization you faithfully support, but you stop hearing from them one month after you give. Worse yet, what if you never heard from them at all? This scarce communication provides no incentive for you to give again, yet many organizations are neglecting mid-level donors in this exact way. Stuck in donor purgatory between the communication strategies for small and major donors, mid-level givers like you fall into a communications black hole.


What It Means to Listen to a Donor

It has been said over and over that listening to donors is essential. When people feel heard, they feel connected. And when they feel connected, they give. Here are some of the elements of good listening.


Text-to-Give Fundraising: 5 Best Practices


The end of the year is fast-approaching. And you know what that means...

It’s prime fundraising season!

Right now, it’s more important than ever for your organization to prepare every tool you have in your fundraising tool belt. You should be optimizing all of your fundraising channels to achieve maximum donation potential.

While we’d love to cover all of the fundraising channels at your disposal, in this article, we’ll focus specifically on text-to-give.

Here we’ll discuss some text-to-give best practices that can set you up for fundraising success this giving season, including:


The 5 Biggest Benefits of Nonprofit Automation


One of your biggest sources of professional pride
is probably also one of its most frustrating parts: You’re doing the work of three people!


Your Supporters are Talking. Are You Listening?


Our ultimate guide shows how nonprofits can use social listening to engage their supporters.

Ever get the sense that people are talking about you? Well, it turns out they are.


3 Types of Social Content Marketing Every Nonprofit Needs

No matter who you are, the size of your nonprofit budget or the length of time you’ve been in business, in today’s world you need ‘social content marketing.’ This is a term I use for the type of marketing everyone must do today to stay in business in our increasingly networked world.