If there’s one thing that’s certain in the world of online fundraising, it’s that nonprofit organizations of all shapes and sizes can’t get enough of crowdfunding.

Whether you’re a traditional philanthropic organization, a faith-based association, or a school, crowdfunding is one of the fastest, simplest, and most rewarding ways to connect with supporters online and leverage their excitement into fundraising success.

We recently heard some great news from our partners at CrowdRise—they merged with GoFundMe! GuideStar is proud to partner with CrowdRise (and more than 200 other platforms) to provide the nonprofit data that fuels intelligent giving all across the sector. This merger means that more people will have better information to make better giving decisions, something that is vital to our mission.

So you want to be successful in online fundraising? Ready to take 2017 by the reins and make an exponential impact? Well, the first thing you need to know is, you’re gonna have to learn to dance. To juggle the yin and the yang. To bring balance to your Force.

Or perhaps just to cook. Successful fundraising is really about the recipe—that collection of ingredients which creates the perfect storm.

Two noteworthy free resources to learn more about online fundraising from the UK:  My colleagues at Social Misfits Media launched their latest free guide for charities and nonprofits last week. It is called  ‘Make It Rain: Tips & Tricks for #Crowdfunding Success.’