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Navigating Nonprofit Marketing, Part 3: On-Page Optimization & Outreach

Part 1

Part 2 recap:

  • Define your goals and objectives
  • Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts
  • Optimize user experience: attract, educate, and convert your users as fluidly as possible
  • Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”