Part 1

Part 2

Part 3 recap:

• The two Os of marketing—Optimization and Outreach
• Applying on-page optimization
• Blog and social media strategies
• The importance of paid advertising

“How big of an impact can marketing really have on my organization?” you ask.

Part 1

Part 2 recap:

• Define your goals and objectives
• Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts
• Optimize user experience: attract, educate, and convert your users as fluidly as possible
• Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”