GuideStar Blog

In today’s mobile content-driven society, developing consistency with your social media strategy is vital to the success of your nonprofit. Each nonprofit organization should have a strong, visible presence on social media to reach its audience.

The world today is rapidly changing, and never before has an adaptive marketing strategy been more necessary to succeed. An adaptive marketing strategy is one that is constantly changing based off relevant, accurate data in order to reach qualified individuals in the most effective ways. These types of strategies do not rely solely on one specific type of marketing. They are digitally based but use other forms of traditional advertising to enhance and reinforce the messaging seen online.

“How much should I spend on my Facebook ads?”

“How much time should I spend on social media strategy?”

These are the most frequently asked questions I hear from nonprofits in my line of work as a digital marketer.

Part 1

Part 2

Part 3

Part 4 recap:

• Marketing has become a rapid, innovative growth machine
• What is behavioral marketing?
• Welcome nurture tracks
• Remarketing

“Okay, we’ve optimized our site, and have created our analytics and outreach channels. Now, how will people in the digital world recognize us?” you ask.

Part 1

Part 2

Part 3 recap:

• The two Os of marketing—Optimization and Outreach
• Applying on-page optimization
• Blog and social media strategies
• The importance of paid advertising

“How big of an impact can marketing really have on my organization?” you ask.

Part 1

Part 2 recap:

• Define your goals and objectives
• Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts
• Optimize user experience: attract, educate, and convert your users as fluidly as possible
• Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”