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Navigating Nonprofit Marketing, Part 5: Empathetic Marketing & Branding

Part 1

Part 2

Part 3

Part 4 recap:

  • Marketing has become a rapid, innovative growth machine
  • What is behavioral marketing?
  • Welcome nurture tracks
  • Remarketing

“Okay, we’ve optimized our site, and have created our analytics and outreach channels. Now, how will people in the digital world recognize us?” you ask.


Navigating Nonprofit Marketing, Part 4: Guiding User Behavior

Part 1

Part 2

Part 3 recap:

  • The two Os of marketing—Optimization and Outreach
  • Applying on-page optimization
  • Blog and social media strategies
  • The importance of paid advertising

“How big of an impact can marketing really have on my organization?” you ask.


Navigating Nonprofit Marketing, Part 3: On-Page Optimization & Outreach

Part 1

Part 2 recap:

  • Define your goals and objectives
  • Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts
  • Optimize user experience: attract, educate, and convert your users as fluidly as possible
  • Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”