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GuideStar Blog

The Donor Pyramid and Marketing Funnel Have Changed

Fundraisers used to focus on the pyramid.

Bring small donors in at the bottom. Move ’em up, incrementally, to the top. What happened was the donors at the bottom didn’t get much attention, leading to a situation where today 79 percent of first-time donors flow right out of your base. In other words, the pyramid’s base is more like a river than a solid block of bricks. Not very strong. A pretty wobbly foundation on which to base the life of your nonprofit.


3 Ways to Incorporate Matching Gifts into Donor Acquisition

Nonprofits are always looking for creative ways to encourage first-time donations. From empowering marketing strategies to high-profile corporate partnerships, you’ve tried it all!


Turn Your Nonprofit’s Social Followers into Donors

Increasingly, donors are turning to social media to find causes to support. According to a recent survey, almost half of millennials say they’re inspired to give to charity by social media. A quarter and a fifth of Gen X and Baby Boomers, respectively, say the same. Whether your nonprofit already has a devoted following that likes and shares every post, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base.


  Your Nonprofit Profile on GuideStar has a new Demographics section.