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Turn Your Nonprofit’s Social Followers into Donors

Increasingly, donors are turning to social media to find causes to support. According to a recent survey, almost half of millennials say they’re inspired to give to charity by social media. A quarter and a fifth of Gen X and Baby Boomers, respectively, say the same. Whether your nonprofit already has a devoted following that likes and shares every post, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base.