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GuideStar Blog

Donor Retention: 6 Ways to Create Lasting Relationships

You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure.”

—Gordon B. Hinkley

The foundation for a strong nonprofit fundraising strategy is building relationships with your donors. By focusing on building relationships, you’ll see better donor retention over time. Better donor retention rates mean a higher lifetime value for your donors, resulting in better return on investment (ROI) for your nonprofit’s donor communications efforts.


Trying to engage donors? Behave yourself!


Think about the last time
you gave to a charitable organization. Would you have given more if you’d been approached in person by someone who happened to share your first name? Would you have given less if you had more factual information about the cause at hand? Would you have avoided that fundraiser altogether if there’d been a side door to duck into? And, at the end of the day, would you wildly overestimate your own generosity?


  Your Nonprofit Profile on GuideStar has a new Demographics section.