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Trying to engage donors? Behave yourself!


Think about the last time
you gave to a charitable organization. Would you have given more if you’d been approached in person by someone who happened to share your first name? Would you have given less if you had more factual information about the cause at hand? Would you have avoided that fundraiser altogether if there’d been a side door to duck into? And, at the end of the day, would you wildly overestimate your own generosity?