GuideStar Blog

The Good and Evil Words of Fundraising

Fundraising has two magic words. One is enchanting, the other has sinister force to weaken your writing. When you control these two words, as I explore in my book, How to Turn Your Words into Money, you can wield wizard-like powers.


Two Easy Exercises to Boost Your Fundraising Revenue

Anyone who has been in the field of fundraising for years can ply you with advice. I’m going to restrain the urge, however, and instead offer you two simple exercises for increasing your revenue. 


Nonprofit Web Design: 6 User Experience Best Practices

In a world dominated by search engines and online encyclopedias, chances are high that your website will be the first point of contact between your nonprofit and a potential donor.

That’s why it’s crucial for your website to make a good first impression with the online community, and the best way to do that is by making it more user-friendly (for visitors both tech-savvy and otherwise).


  2019 Seals of Transparency are now available!