The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

The Donor Pyramid and Marketing Funnel Have Changed

Fundraisers used to focus on the pyramid.

Bring small donors in at the bottom. Move ’em up, incrementally, to the top. What happened was the donors at the bottom didn’t get much attention, leading to a situation where today 79 percent of first-time donors flow right out of your base. In other words, the pyramid’s base is more like a river than a solid block of bricks. Not very strong. A pretty wobbly foundation on which to base the life of your nonprofit.


Is Your Fundraising Appeal Cluttered? That Won’t Do

Marie Kondo is the high priestess of tidying up. The essence of her method, which everybody’s heard of by now, is this: If a thing gives you joy, you keep it. If it doesn’t, you thank it and let it go.


The Good and Evil Words of Fundraising

Fundraising has two magic words. One is enchanting, the other has sinister force to weaken your writing. When you control these two words, as I explore in my book, How to Turn Your Words into Money, you can wield wizard-like powers.


Two Easy Exercises to Boost Your Fundraising Revenue

Anyone who has been in the field of fundraising for years can ply you with advice. I’m going to restrain the urge, however, and instead offer you two simple exercises for increasing your revenue. 


Nonprofit Web Design: 6 User Experience Best Practices

In a world dominated by search engines and online encyclopedias, chances are high that your website will be the first point of contact between your nonprofit and a potential donor.

That’s why it’s crucial for your website to make a good first impression with the online community, and the best way to do that is by making it more user-friendly (for visitors both tech-savvy and otherwise).