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How Quickly Should You Thank a New Donor?

Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates.

First-time donors are ardent, as I discuss in my book, What Your Donors Want ... and Why. But that ardor cools fast if you don't sustain it. It's like a campfire ignited by match from tinder. It blows oxygen across an ardent new donor, keeping that small flame alive, excited by your mission, your vision, and your potential in their lives.


Year-End Fundraising: Give Donors What They Want

President Harry Truman once famously said:

The secret of raising children is to find out what they want to do and then encourage them to do it.”

I think that’s great advice—and so did my kids!

Note to self (and to you, too): Apply the same advice in your outreach to donors.


The Closely Held Secret to Communicating with Your Donors

Communicating with donors consists of just three basic activities, as I explain in my new book What Your Donors Want ... and Why!