guidestarblog_header.png

Year-End Fundraising: Give Donors What They Want

President Harry Truman once famously said:

The secret of raising children is to find out what they want to do and then encourage them to do it.”

I think that’s great advice—and so did my kids!

Note to self (and to you, too): Apply the same advice in your outreach to donors.


The Closely Held Secret to Communicating with Your Donors

Communicating with donors consists of just three basic activities, as I explain in my new book What Your Donors Want ... and Why!