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5 Ways to Demonstrate Progress Toward Your Nonprofit’s Goal

Most nonprofits have a single, lofty goal that they’re relentlessly pursuing, whether it’s curing a disease or ending childhood hunger. While your ultimate goal is most likely why your supporters came to you in the first place, it can be difficult to keep up momentum when your lofty goal feels far away. 

To keep supporters engaged on the long path toward your goal, there are several ways you  can connect with your community through your nonprofit’s blog, email newsletters, social media, and other platforms. Complex problems have complicated solutions, but when you show how you’re delivering on your mission even before you reach the finish line, your supporters will be there with you every step of the way. 


Are You Building Relationships Or Collecting Checks?

On December 31, 2017, I became a statistic.

I joined the 60 percent of donors who become former donors to the charities they had been supporting.


Five Easy Ways to Build Rapport with Your Donors

Donors love to give but hate to be persuaded. That’s both the problem and the opportunity we face every time we create a fundraising appeal, whether direct mail or digital.


How Quickly Should You Thank a New Donor?

Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates.

First-time donors are ardent, as I discuss in my book, What Your Donors Want ... and Why. But that ardor cools fast if you don't sustain it. It's like a campfire ignited by match from tinder. It blows oxygen across an ardent new donor, keeping that small flame alive, excited by your mission, your vision, and your potential in their lives.


Year-End Fundraising: Give Donors What They Want

President Harry Truman once famously said:

The secret of raising children is to find out what they want to do and then encourage them to do it.”

I think that’s great advice—and so did my kids!

Note to self (and to you, too): Apply the same advice in your outreach to donors.


The Closely Held Secret to Communicating with Your Donors

Communicating with donors consists of just three basic activities, as I explain in my new book What Your Donors Want ... and Why!