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5 Techniques to Get More from Your Pledge Fundraising

You already know that using a pledge campaign can be a fantastic and innovative way to engage your supporter base and build momentum in your community for supporting your mission.

But are you ready to take your pledge fundraising campaign from “good enough” to great? With our simple strategies, you can create a strong pledge campaign that exceeds your goals and helps your organization achieve its mission.


The Formula for Sustainable Fundraising

It’s October, which means that year-end fundraising is looming on the horizon. Year-end campaigns are a ton of work! When you’re planning a year-end campaign, you want to know that it’s going to be effective and that you’re going to hit your fundraising goals. But what happens after you reach your goals? Will your campaign be able to sustain you after the new year?


Two Easy Exercises to Boost Your Fundraising Revenue

Anyone who has been in the field of fundraising for years can ply you with advice. I’m going to restrain the urge, however, and instead offer you two simple exercises for increasing your revenue. 


The Critical Piece That’s Probably Missing from Your Fundraising Multiplier Offer

An email from an international relief charity trumpets, “Your gift will multiply 5 times in impact!”

An appeal letter from a military charity bears a stamp at the top that shouts, “$1 = $41!”

No doubt, you recognize offers like thesethey’re multipliers. And, as we know, multipliers are generally pretty effective in fundraising appeals, for a good reasondonors tend to like them. 


7-Day Marketing Plan for Your Giving Tuesday Campaign

There is no fundraising without marketing. Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day is the most important time for getting the word out. In those final seven days, it’s your job to keep your campaign top of mind and move supporters to get involved. Although marketing efforts should start as early as the beginning of November, there’s a lot you can do in the week before Giving Tuesday to get people’s attention and mobilize your donors.


Full Tilt Boogie (for Fundraising)

“Full tilt boogie!”

When I was a coxswain on my college rowing team, this was the call my coach taught me to use for “full steam ahead.”

A boat that is fully engaged feels like it’s levitating over the water. It’s exhilarating. But it doesn’t happen without the total coordination of every rower in that boat. To reach the point of “full tilt boogie” I had to gradually build our pace, ensuring that the rowers were in sync, blades hitting the water at the same time, all pulling with the same degree of intensity. Only when it was time did the call go out, and then the rowers gave their all.

As a fundraiser, you’re at the helm for relationship building and sustainability. So think of the year-end fundraising push as your “full tilt boogie”:


7 Best Practices: Make the Perfect Online Ask to Your Donors

One of your duties as a nonprofit is to raise money from your community of donors so that you have the funds necessary to complete your projects for your cause.


Top 5 Things to Do Before Asking for a Meeting

While being prepared for the solicitation meeting itself is important, preparation has to start before you reach out to set up the meeting. There are two reasons for this.


Make It Compelling

You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center.


Six Ways to Punch Up Your Fundraising Appeals

You could have the best online donation form in the world. But people won’t give to you unless you make a really compelling appeal that inspires them. That’s often easier said than done! When you’re a nonprofit fundraiser, it’s hard to carve out a couple of hours to craft a really great appeal.

We’re here to help. Here are six in-depth strategies you can use to create a more effective appeal.


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