The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Retain More Online Donors with These 5 Fundraising Strategies

Online fundraising has become one of the most prominent trends in the nonprofit world. As Millennial and Gen Z donors make up a larger percentage of donors, nonprofits have found that they need to adjust their fundraising strategies to be more accommodating to this new audience.


Nonprofit Tech Solutions: A Guide to Ramping Up Donations

The new year (calendar or fiscal) typically comes with increased funding goals. However, this doesn’t always have to cause stress! Higher goals should boost your own confidence in your organization because it shows that you are passionate enough about your mission to want to grow.


Understanding Your Donors Is Crucial to Keeping Them

Understanding how donors feel about your organization and what role they want you to play in their lives is the starting point for your keeping them for years.

The key question you must answer is the one that resides subconsciously in every donor’s mind: How does this organization best enable me to make the difference I want to make?

How to uncover the answer to that question, and what resources you’ll need to do so, is the subject of my book, Retention Fundraising. Here I’ll focus on why answering the question is a bit trickier than you might imagine.


4 Fundamental Donor Management Tips for Small Nonprofits

For smaller nonprofit organizations, one of the biggest challenges you can face is building out a robust donor management strategy.