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Understanding Your Donors Is Crucial to Keeping Them

Understanding how donors feel about your organization and what role they want you to play in their lives is the starting point for your keeping them for years.

The key question you must answer is the one that resides subconsciously in every donor’s mind: How does this organization best enable me to make the difference I want to make?

How to uncover the answer to that question, and what resources you’ll need to do so, is the subject of my book, Retention Fundraising. Here I’ll focus on why answering the question is a bit trickier than you might imagine.


4 Fundamental Donor Management Tips for Small Nonprofits

For smaller nonprofit organizations, one of the biggest challenges you can face is building out a robust donor management strategy.


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