Power Questions Your Major Gift Donor Will Love

Here’s a natural, friendly and much more successful approach to major gift fundraising.

I’m showing you how to develop a warm, easy relationships with your major gift prospects. Relationships where they feel heard and understood. A relationship that builds trust and credibility.

When you take a donor-centered approach to a major gift, you let the donor lead the way. She feels entirely in control. She never feels “presented” to or pushed.

And she’s much more likely to end up with a generous major gift coming from her heart—and she’s with you for the long term.

Want to Keep Your Donors? Then Answer These Unspoken Questions

The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who have stopped their support are long gone. Today, as more and more donors abandon ship, the cost of replacing them has grown so great as to be no longer affordable for most nonprofits. 

How Quickly Should You Thank a New Donor?

Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates.

First-time donors are ardent, as I discuss in my book, What Your Donors Want ... and Why. But that ardor cools fast if you don't sustain it. It's like a campfire ignited by match from tinder. It blows oxygen across an ardent new donor, keeping that small flame alive, excited by your mission, your vision, and your potential in their lives.

The Closely Held Secret to Communicating with Your Donors

Communicating with donors consists of just three basic activities, as I explain in my new book What Your Donors Want ... and Why!

Four Thoughts in the Mind of Every Prospective Donor: What Every Volunteer Solicitor Needs to Know

Before you speak even a word, the prospective donor you’re visiting is already sizing you up. She’s judging your appearance, reading your body language, and, perhaps most important, wondering just how well you’ll address her pressing concerns about your forthcoming request.

In my book, The 11 Questions Every Donor Asks, I take pains to prepare fundraisers for the full gamut of inquiries they can expect from donors. Here, I’ll drill down to the four thoughts occupying your prospect’s mind the minute you walk through the door.

Five Simple Tactics to Attract New Donations Right Away

If your organization needs some quick ways to increase donations this month, here are five relatively simple tactics that we’ve seen deliver fast results for many of the nonprofit organizations we work with. 

Three Things to Consider in Mid-Level Donor Communications

Imagine giving $1,000 or more to an organization you faithfully support, but you stop hearing from them one month after you give. Worse yet, what if you never heard from them at all? This scarce communication provides no incentive for you to give again, yet many organizations are neglecting mid-level donors in this exact way. Stuck in donor purgatory between the communication strategies for small and major donors, mid-level givers like you fall into a communications black hole.

The Perfect Storm for Online Fundraising

So you want to be successful in online fundraising? Ready to take 2017 by the reins and make an exponential impact? Well, the first thing you need to know is, you’re gonna have to learn to dance. To juggle the yin and the yang. To bring balance to your Force.

Or perhaps just to cook. Successful fundraising is really about the recipe—that collection of ingredients which creates the perfect storm.

Nine Mistakes Nonprofits Make Thanking Donors

Thanking donors is the one thing most nonprofits do not spend enough time thinking about. Too often I find that staff spend 95 percent of their time crafting the fundraising appeal and getting embroiled in project management—design; layout; printing, postage, etc. Finally, the letter (or e-appeal) is ready to launch. The mailing is dropped/the button is punched and ... voila! Gifts start to arrive! But then what?!

Five Things to Do within a Day of the Solicitation Meeting

The meeting’s over and you’ve got the gift, a commitment to think about it, or maybe even a “not now but later.” So what do you do next? How do you further cultivate your donor throughout the year?