In my years working with nonprofit and development directors, I’ve noticed a certain underpinning fear of major donors. This is not a monster-under-your-bed fear (or maybe it is for some of us). Rather it’s a reverence, awe, caution, and wariness that permeates the relationship and all interactions with the donors.
And this makes sense. Your mega donor is literally the epicenter and foundation of charitable giving to your organization. And even I, an advocate of crowdfunding and the power of micro-donations, still realize that the majority of your monetary support will be generated by major givers.
But sometimes this reverence and fear can lead to unhealthy practices.