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Learn Three Things from America’s Favorite Charities

A thousand donors were asked by Grey Matter Research to name their very favorite nonprofit. More than half of them named the same 20 organizations, and the top 5 favorites collected votes from more than one-third of all donors. With an average total income of $1.1 billion, America’s favorite 289 nonprofits are massive national and global operations.


See What Thanking Donors Can Do for Your Fundraising

So often, our fundraising tests look too narrowly at something we do. Here's a test that didn't fall into that habit. You can read it in a great study by the Centre for Sustainable Philanthropy, Learning to Say Thank You (downloadable PDF).


Tracking Unicorns: In Search of the High Level Donor

Recently, I came across a fascinating article about a New York secretary named Sylvia Bloom who, unbeknownst to even those in her inner circle, had built up a large fortune over the course of her lifetime. Known as a frugal woman who rode the subway to work every day until the age of 96, it wasn’t until her passing, and a total bequest of $8.2 million to charity, that her secret was revealed.

One of the lucky organizations was the Henry Street Settlement on the Lower East Side of Manhattan, which received a gift of $6.24 million to endow a scholarship program for low-income students. Every nonprofit organization should be so fortunate. However, for most, such luck requires careful planning. How can your organization find the Sylvia Blooms (aka unicorns) of the world? We’ve compiled some resources to help with your search.


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