GuideStar Blog

2019 Fundraising Trends—And How to Take Advantage of Them

I view January and February as a test run of sorts, before we really embark on a new year and new resolutions. This may feel especially true as we’re still figuring out what happened in 2018. Last year we saw lower year-end fundraising results. We saw a decline in the number of donors who give in the lower to middle end of the giving range. And whether those developments have anything to do with changes to the tax law remains a question.


6 Year-Round Fundraising Ideas to Drive You to Success

Your nonprofit’s most recent fundraising campaign may have ended, but that doesn’t mean that your efforts to motivate your donors need to slow down! Your fundraising can be successful all year long if you provide your donors with reminders of the good work you do and easy ways to support its continuation.


1 of 40 Fundraising Questions That Demands an Answer

How old is the typical U.S. donor?


Learn Three Things from America’s Favorite Charities

A thousand donors were asked by Grey Matter Research to name their very favorite nonprofit. More than half of them named the same 20 organizations, and the top 5 favorites collected votes from more than one-third of all donors. With an average total income of $1.1 billion, America’s favorite 289 nonprofits are massive national and global operations.


See What Thanking Donors Can Do for Your Fundraising

So often, our fundraising tests look too narrowly at something we do. Here's a test that didn't fall into that habit. You can read it in a great study by the Centre for Sustainable Philanthropy, Learning to Say Thank You (downloadable PDF).


Tracking Unicorns: In Search of the High Level Donor

Recently, I came across a fascinating article about a New York secretary named Sylvia Bloom who, unbeknownst to even those in her inner circle, had built up a large fortune over the course of her lifetime. Known as a frugal woman who rode the subway to work every day until the age of 96, it wasn’t until her passing, and a total bequest of $8.2 million to charity, that her secret was revealed.

One of the lucky organizations was the Henry Street Settlement on the Lower East Side of Manhattan, which received a gift of $6.24 million to endow a scholarship program for low-income students. Every nonprofit organization should be so fortunate. However, for most, such luck requires careful planning. How can your organization find the Sylvia Blooms (aka unicorns) of the world? We’ve compiled some resources to help with your search.