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Converting Volunteers to Donors: Missed Opportunity for Most Nonprofits

It is not uncommon for nonprofits to look at volunteers and monetary donors differently. Both provide tremendous value and allow an organization to reach goals and obtain its mission. Oftentimes nonprofits target these donor types differently and design different communication strategies/campaigns between the two groups. Diversifying targeting and campaigns may be beneficial for some organizations, but what happens when a supporter fits into both categories? New data is providing insights into the relationship between volunteers and financial donors. The results may surprise you.


The Formula for Sustainable Fundraising

It’s October, which means that year-end fundraising is looming on the horizon. Year-end campaigns are a ton of work! When you’re planning a year-end campaign, you want to know that it’s going to be effective and that you’re going to hit your fundraising goals. But what happens after you reach your goals? Will your campaign be able to sustain you after the new year?


Two Easy Exercises to Boost Your Fundraising Revenue

Anyone who has been in the field of fundraising for years can ply you with advice. I’m going to restrain the urge, however, and instead offer you two simple exercises for increasing your revenue. 


INFOGRAPHIC: How It Pays to Retain Giving Tuesday Donors

Giving Tuesday is one of the largest giving days in the United States and it’s now a worldwide giving phenomenon.


Boost Your Donor Retention Rates: 5 Fundamental Strategies

Year after year, campaign after campaign, nonprofits find themselves asking the same old question: why aren’t we seeing healthy retention rates?


Are You Building Relationships Or Collecting Checks?

On December 31, 2017, I became a statistic.

I joined the 60 percent of donors who become former donors to the charities they had been supporting.


Can We Halt the Steady Decline in Donor Retention?

Donor retention continues to fall. According to AFP’s 2017 Fundraising Effectiveness Survey Report, overall donor retention was just 45 percent last year. It’s down from the previous year. It will likely drop further this year, because that’s been the overall trend for the past decade. 

Naturally, retention varies among charities and even among donor segments, but the message is clear: Too many donors are losing interest. That’s a problem, because low retention requires more spending on donor acquisition,  which is already more expensive than retention. Here are four possible reasons enough donors aren’t staying engaged. 


Want to Keep Your Donors? Then Answer These Unspoken Questions

The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who have stopped their support are long gone. Today, as more and more donors abandon ship, the cost of replacing them has grown so great as to be no longer affordable for most nonprofits. 


How Quickly Should You Thank a New Donor?

Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates.

First-time donors are ardent, as I discuss in my book, What Your Donors Want ... and Why. But that ardor cools fast if you don't sustain it. It's like a campfire ignited by match from tinder. It blows oxygen across an ardent new donor, keeping that small flame alive, excited by your mission, your vision, and your potential in their lives.


Donor Retention vs. New Donors: Donor Retention ALWAYS Wins


 Don't miss out on donations this Giving Season. Add a Donate button to your GuideStar Nonprofit Profile today.