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The One Strategy That Will Grow Online Donations for Your Organization

Google announced that they now process more than two trillion searches a year.  That number even surprised the Google experts when it was announced.  What that number means to your organization is that every day there is someone searching for you.  Are you showing up online when they come looking? 

With the volume of searches still increasing every year, online donations have a major upside and potential for growth. Online donations can be greatly increased by starting with one very traditional strategy, defining and targeting your donor prospects.  Marketing in the digital world is, at its core, the same as traditional direct marketing.  You’re making some sort of offer to someone and asking them to take the next step. When you target those prospects with something they find valuable you will get amazing results. 


Want to Rock Your Year-End Fundraising? Here's How

As a nonprofit, it can be hard to focus on your year-end goals when it’s still the middle of the year. It can be even harder to decide what you need to do to accomplish year-end goals when you’re still trying to meet Q2 or Q3 goals. But the real benefit of year-end planning comes from the ability to transition your current efforts into results for the rest of the year. When you plan correctly for end of year, you’ll build powerful momentum that helps you get more donors and a larger audience.


 Don't miss out on donations this Giving Season. Add a Donate button to your GuideStar Nonprofit Profile today.