Google announced that they now process more than two trillion searches a year. That number even surprised the Google experts when it was announced. What that number means to your organization is that every day there is someone searching for you. Are you showing up online when they come looking?
With the volume of searches still increasing every year, online donations have a major upside and potential for growth. Online donations can be greatly increased by starting with one very traditional strategy, defining and targeting your donor prospects. Marketing in the digital world is, at its core, the same as traditional direct marketing. You’re making some sort of offer to someone and asking them to take the next step. When you target those prospects with something they find valuable you will get amazing results.