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Learn Three Things from America’s Favorite Charities

A thousand donors were asked by Grey Matter Research to name their very favorite nonprofit. More than half of them named the same 20 organizations, and the top 5 favorites collected votes from more than one-third of all donors. With an average total income of $1.1 billion, America’s favorite 289 nonprofits are massive national and global operations.


See What Thanking Donors Can Do for Your Fundraising

So often, our fundraising tests look too narrowly at something we do. Here's a test that didn't fall into that habit. You can read it in a great study by the Centre for Sustainable Philanthropy, Learning to Say Thank You (downloadable PDF).


Showing Gratitude to Donors

Expressing regular and authentic gratitude to the donors, volunteers (including board members), and others who support your organization’s mission is one of the most important things you can do.


Understanding Your Donors Is Crucial to Keeping Them

Understanding how donors feel about your organization and what role they want you to play in their lives is the starting point for your keeping them for years.

The key question you must answer is the one that resides subconsciously in every donor’s mind: How does this organization best enable me to make the difference I want to make?

How to uncover the answer to that question, and what resources you’ll need to do so, is the subject of my book, Retention Fundraising. Here I’ll focus on why answering the question is a bit trickier than you might imagine.


Is Your Year-End Fundraising a Sprint or Part of the Long Game?

As a fundraiser, I’m keenly sensitive to how I act and am treated as a donor. I’ve shared before how last December, I joined the 60 percent of donors who become former donors to the charities they had been supporting. 


The Formula for Sustainable Fundraising

It’s October, which means that year-end fundraising is looming on the horizon. Year-end campaigns are a ton of work! When you’re planning a year-end campaign, you want to know that it’s going to be effective and that you’re going to hit your fundraising goals. But what happens after you reach your goals? Will your campaign be able to sustain you after the new year?


Two Easy Exercises to Boost Your Fundraising Revenue

Anyone who has been in the field of fundraising for years can ply you with advice. I’m going to restrain the urge, however, and instead offer you two simple exercises for increasing your revenue. 


Beware of “Truths” in Fundraising

Image by Drakeblack5 on Pixabay

Counterintuitive is usually defined as something contrary to what one would intuitively expect. For example, marketing pros discovered long ago that the fewer choices we’re presented with, the more likely we are to actually choose one, whether it’s a lot full of new cars or a shelf full of pasta sauces in the supermarket.

Fundraising is often counterintuitive as well. Here I’ll share four instances. In my book, The Busy Volunteer’s Guide to Fundraising, you’ll find a fuller discussion of many others.


Full Tilt Boogie (for Fundraising)

“Full tilt boogie!”

When I was a coxswain on my college rowing team, this was the call my coach taught me to use for “full steam ahead.”

A boat that is fully engaged feels like it’s levitating over the water. It’s exhilarating. But it doesn’t happen without the total coordination of every rower in that boat. To reach the point of “full tilt boogie” I had to gradually build our pace, ensuring that the rowers were in sync, blades hitting the water at the same time, all pulling with the same degree of intensity. Only when it was time did the call go out, and then the rowers gave their all.

As a fundraiser, you’re at the helm for relationship building and sustainability. So think of the year-end fundraising push as your “full tilt boogie”:


Boost Your Donor Retention Rates: 5 Fundamental Strategies

Year after year, campaign after campaign, nonprofits find themselves asking the same old question: why aren’t we seeing healthy retention rates?


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