You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure.”
—Gordon B. Hinkley
The foundation for a strong nonprofit fundraising strategy is building relationships with your donors. By focusing on building relationships, you’ll see better donor retention over time. Better donor retention rates mean a higher lifetime value for your donors, resulting in better return on investment (ROI) for your nonprofit’s donor communications efforts.