The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

How Your Donors Can Help You

Some of the smartest things I do are accidents.

I was planning a trip to visit current and potential donors. I sent out the dates that I was available. Two of the people on the list—a current donor (we’ll call him Carl) and a potential donor (we’ll call him Phillip)—responded at the same time. They both said, “I can meet you at 10:00 on Thursday.”

Rather than re-negotiate the calendar with either of them, I asked each of them if they would be willing to meet together.


Converting Volunteers to Donors: Missed Opportunity for Most Nonprofits

It is not uncommon for nonprofits to look at volunteers and monetary donors differently. Both provide tremendous value and allow an organization to reach goals and obtain its mission. Oftentimes nonprofits target these donor types differently and design different communication strategies/campaigns between the two groups. Diversifying targeting and campaigns may be beneficial for some organizations, but what happens when a supporter fits into both categories? New data is providing insights into the relationship between volunteers and financial donors. The results may surprise you.