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Converting Volunteers to Donors: Missed Opportunity for Most Nonprofits

It is not uncommon for nonprofits to look at volunteers and monetary donors differently. Both provide tremendous value and allow an organization to reach goals and obtain its mission. Oftentimes nonprofits target these donor types differently and design different communication strategies/campaigns between the two groups. Diversifying targeting and campaigns may be beneficial for some organizations, but what happens when a supporter fits into both categories? New data is providing insights into the relationship between volunteers and financial donors. The results may surprise you.


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