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Is Participating In #GivingTuesday Really Worth It For Nonprofits?

#GivingTuesday is only a few weeks away. While many nonprofits are ramping up their appeals for the occasion, others are wondering whether it’s worth making a fundraising push right after Thanksgiving and a month before the biggest fundraising days of the year. Smaller nonprofits may worry that their appeals will be crowded out by larger, more tech-savvy organizations, but those worries are misplaced. #GivingTuesday is an occasion that celebrates all charitable organizations, and preparing for the day isn’t as big a deal as it seems. Here’s why your nonprofit should get involved this #GivingTuesday.


The Top Five Things You Need to Know for the 2018 Giving Season

I’m sure you have a long to-do list to prep for the Giving Season, but do you know how you can reach millions of donors and funders with just a bit of your time? The answer is simple—by updating your existing GuideStar Nonprofit Profile!

Your nonprofit’s information goes out to more than 200 charitable websites and applications powered by GuideStar, including AmazonSmile, Facebook, Network for Good, and Charity Navigator. To make the most out of your Giving Season, here are the top five things you need to know:


Kick Off the Year-End Giving Season With Your Giving Tuesday Campaign

Recent reports show that nearly a third of annual giving comes in the final month of the year. This holiday season, get a running start on those funds by kicking off your year-end campaign on Giving Tuesday and gain the momentum you need for a strong finish.


Full Tilt Boogie (for Fundraising)

“Full tilt boogie!”

When I was a coxswain on my college rowing team, this was the call my coach taught me to use for “full steam ahead.”

A boat that is fully engaged feels like it’s levitating over the water. It’s exhilarating. But it doesn’t happen without the total coordination of every rower in that boat. To reach the point of “full tilt boogie” I had to gradually build our pace, ensuring that the rowers were in sync, blades hitting the water at the same time, all pulling with the same degree of intensity. Only when it was time did the call go out, and then the rowers gave their all.

As a fundraiser, you’re at the helm for relationship building and sustainability. So think of the year-end fundraising push as your “full tilt boogie”:


Want to Rock Your Year-End Fundraising? Here's How

As a nonprofit, it can be hard to focus on your year-end goals when it’s still the middle of the year. It can be even harder to decide what you need to do to accomplish year-end goals when you’re still trying to meet Q2 or Q3 goals. But the real benefit of year-end planning comes from the ability to transition your current efforts into results for the rest of the year. When you plan correctly for end of year, you’ll build powerful momentum that helps you get more donors and a larger audience.


8 Strategies to Kick-Off Fundraising on Giving Tuesday

With 2017 coming to a close, your organization is probably focusing its last efforts on year-end fundraising—and with good reason!


Year-End Fundraising: Give Donors What They Want

President Harry Truman once famously said:

The secret of raising children is to find out what they want to do and then encourage them to do it.”

I think that’s great advice—and so did my kids!

Note to self (and to you, too): Apply the same advice in your outreach to donors.


How to Request Year-End Donations from Important Donors

The end of the year is fast approaching and, since nearly 30 percent of all annual giving happens in December, this is an important time for any nonprofit organization.


Use #GivingTuesday to Kick Off Your Year-End Fundraising Campaign

Since it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million was donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well.

So, what can you do to make sure you get your piece of the giving day pie?


Top 10 Year-End Fundraising Tips

It’s year-end fundraising time!

Here are my top year-end fundraising tips to help you raise the most money possible this year-end!


 Don't miss out on donations this Giving Season. Add a Donate button to your GuideStar Nonprofit Profile today.