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Next month, I’ll be at the Mission Capital conference to discuss “Measuring What Matters: How Funders and Nonprofits Are Leveraging Data.” Of course, before you can measure what matters, you have to know what matters. The good news is that we can often agree about “what matters” in the lives of the individuals, families, and communities we serve. When we talk about “measuring” what matters, however, we find out very quickly that the devil is in the details. Precision and accuracy are needed to lend credibility to measuring the success of our efforts.