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The Expert’s Guide to Nonprofit Fundraising Events

Raising funds for a nonprofit can be a challenge. Even with the right advisers, team, plan, and dedication, pulling off a successful fundraising event can be quite difficult. Many organizations have adapted their fundraising efforts to new technology and trends; using mobile technology and donor management software has become common. Whether you choose to remain traditional or switch to more tech-savvy methods, here are some lessons that can help you increase your donations and grow your fundraising community.


The Top Five Things You Need to Know for the 2018 Giving Season

I’m sure you have a long to-do list to prep for the Giving Season, but do you know how you can reach millions of donors and funders with just a bit of your time? The answer is simple—by updating your existing GuideStar Nonprofit Profile!

Your nonprofit’s information goes out to more than 200 charitable websites and applications powered by GuideStar, including AmazonSmile, Facebook, Network for Good, and Charity Navigator. To make the most out of your Giving Season, here are the top five things you need to know:


The Fundraising Cheat Sheet for Board Members

Attention spans have shrunk today, especially with board members and volunteers who have myriad responsibilities weighing upon them. In this vein, here’s a quick recounting of the most important fundraising truths they need to know.


5 Strategies to Determine If Your Nonprofit Is Keeping Up

Part 1 of this two-part series, “How to Sustain Nonprofit Relevancy and Fundraising Effectiveness,” suggested five questions to ask in order to determine whether your nonprofit is simply resting on its laurels when it comes to your fundraising strategies. If this is the case, you’ll have trouble moving forward and pushing beyond the status quo to achieve excellence.


How to Sustain Nonprofit Relevancy and Fundraising Effectiveness

The late Jerold Panas*, fundraising guru and author of a bunch of books (two of which, Asking and The Fundraising Habits of Supremely Successful Boards, I frequently use with boards to inspire philanthropy), left us with a gem of a final article published in the GuideStar Blog: Nurturing Your Potential as a Fundraiser.


The Three Most Powerful Words in Fundraising

What gets in the way of you and your board raising more money?

For a fundraising trainer like me, this is a key question. Any sort of fundraising education must address the barriers that make it difficult for people to participate.

This list of common barriers won’t surprise you. Perhaps you’ve experienced them yourself.


Beware of “Truths” in Fundraising

Image by Drakeblack5 on Pixabay

Counterintuitive is usually defined as something contrary to what one would intuitively expect. For example, marketing pros discovered long ago that the fewer choices we’re presented with, the more likely we are to actually choose one, whether it’s a lot full of new cars or a shelf full of pasta sauces in the supermarket.

Fundraising is often counterintuitive as well. Here I’ll share four instances. In my book, The Busy Volunteer’s Guide to Fundraising, you’ll find a fuller discussion of many others.


The Next Big Things in Fundraising

What are the “next big things” in fundraising? With charitable giving expected to fall, demand for services rising, and “donor inequality” increasing, many nonprofits are looking for something new.


Overcome Nonprofit Board Fundraising Resistance through Storytelling, Part 2

In Part 1 of this two-part series we discussed your board members’ role in fundraising, and how to help them embrace it more fully. It begins with taking away their fears and showing them how to reframe the task from “yucky chore” to “gift of a compelling tale.”

The next step is figuring out the types of tales your board members (and you!) can tell and/or elicit from the prospects they approach for gifts.


Overcome Nonprofit Board Fundraising Resistance through Storytelling, Part 1

Is your board resisting fundraising? Are you having a difficult time motivating them to be a part of this essential activity at your organization?

One way to help your board discover the joy of fundraising is to show them it’s really about telling and hearing stories, not asking!


 Don't miss out on donations this Giving Season. Add a Donate button to your GuideStar Nonprofit Profile today.