The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Does the Nonprofit Sector Need Fundraising Physical Therapy?

Muscle memory. It helps us move and function.

A few years ago when I strained my hamstring while running, it was excruciating. Only months of dedicated physical therapy re-trained me for healing and strength. My body had to re-learn not to overemphasize and over-rely on just one set of muscles.

It’s about behavior patterns. And I believe the nonprofit sector has a muscle memory problem.

That’s especially true in light of the Giving USA report released in June.


Building a 21st-Century Fundraising Strategy: A Quick Guide

Life is not the same as it was 30 years ago. Texting is the communication norm, our friends can all be found on the Internet, and we can research any information in just seconds with a couple of keystrokes into a search bar. As the world is evolving, shouldn’t your fundraising strategy evolve as well?


Every Cloud Has a Silver Lining: 10 Inspirational Fundraising Clichés

It all started when I recently read the famous quote:

Resentment is like drinking poison and expecting the other person to die.”

The quote is attributed to several people. I’m not sure why it struck a chord with me, but I immediately thought—that applies to fundraisers.


Can You Solicit the Same Donor 21 Times a Year with Success?

How often can you ask in a year without driving off donors? I needed to know for my new book, If Only You’d Known, You Would Have Raised So Much More.


Fundraising Lessons from Freddie Mercury & Queen

Far reach from rockstar superstardom to fundraising glory? Not really! 

Watching Bohemian Rhapsody, I couldn’t help but notice a few standout truths and values from their rise to fame. They apply as much to hardworking fundraisers, dedicated to making the world a better place, as to anyone else reaching for success.


9 Ways to Engage and Motivate Your Board Members to Raise Money

Recently I provided a webinar for Candid (formerly GuideStar and Foundation Center) called How to Engage Board Members in Fundraising in 15 Minutes Per Month (recording available here). There were a number of great questions at the end of the webinar.

I promised the attendees I would respond in a blog post. This is that post, and I thought my regular readers (like you) would benefit from the answers, too.


The One Action Needed to be a Successful Fundraiser

Markita Andrews was thirteen when she was interviewed on NBC morning television. At the time, she was the all-time champion seller of Girl Scout cookies—eleven thousand boxes in a year. 


6 Fundraising Questions to Ask Yourself Today

I recently had the honor to be part of a panel discussion releasing a new report on the state of fundraising in the U.S.


How About a Money-Back Guarantee for Donors?

In the commercial world, money-back guarantees are everywhere. They are a cost of doing business if you want to sell anything to anyone, and theyre increasingly gutsy. We see guarantees of double (even triple) your money back and other elaborate guarantees that might make you ask how those who make these guarantees stay in business.


Why Smaller Donations Are One of 2019’s Biggest Online Fundraising Trends

The Internet is becoming an ever-more central part of our everyday lives, and raising money is no exception to that rule. With the Baby Boomer generation aging, Millennials, and members of Generation Z will soon make up the majority of donors. Failing to adapt to these new groups by not making smart use of online fundraising platforms is a path to financial hardship for even the most deserving organization. 


  Your Nonprofit Profile on GuideStar has a new Demographics section.