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Make It Compelling

You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center.


Six Ways to Punch Up Your Fundraising Appeals

You could have the best online donation form in the world. But people won’t give to you unless you make a really compelling appeal that inspires them. That’s often easier said than done! When you’re a nonprofit fundraiser, it’s hard to carve out a couple of hours to craft a really great appeal.

We’re here to help. Here are six in-depth strategies you can use to create a more effective appeal.


Every Fundraising Appeal Should Include These Five Slants

Fundraising uses a style of writing that’s personal, repetitive, simplistic, old-fashioned, and just plain messy. Those from journalism school, academia, or business can be in for a shock.

But as I discuss in my book, The Fundraiser’s Guide to Irresistible Communications, the strange conventions of fundraising are the result of decades of experience, discipline, and head-to-head testing.

In the small space here, I’ll share five approaches that should filter into practically every piece of correspondence with your donors.


Eight Ways to Use Giving Psychology to Raise More Money, Part 2

In part 1 we looked at the first four of eight principles of influence borrowed from psychology and science that will help you to better incline prospective donors to say “yes” to your calls to action. Today we’ll examine four more.


The Seven Cardinal Rules of Fundraising Writing

Fundraising is a funny profession. It requires you to learn a specific style of writing that's unlike any other you're likely to have learned—such as business writing, journalism, or grant writing.