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Every Fundraising Appeal Should Include These Five Slants

Fundraising uses a style of writing that’s personal, repetitive, simplistic, old-fashioned, and just plain messy. Those from journalism school, academia, or business can be in for a shock.

But as I discuss in my book, The Fundraiser’s Guide to Irresistible Communications, the strange conventions of fundraising are the result of decades of experience, discipline, and head-to-head testing.

In the small space here, I’ll share five approaches that should filter into practically every piece of correspondence with your donors.


Eight Ways to Use Giving Psychology to Raise More Money, Part 2

In part 1 we looked at the first four of eight principles of influence borrowed from psychology and science that will help you to better incline prospective donors to say “yes” to your calls to action. Today we’ll examine four more.


The Seven Cardinal Rules of Fundraising Writing

Fundraising is a funny profession. It requires you to learn a specific style of writing that's unlike any other you're likely to have learned—such as business writing, journalism, or grant writing.