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Eight Ways to Use Giving Psychology to Raise More Money, Part 2

In part 1 we looked at the first four of eight principles of influence borrowed from psychology and science that will help you to better incline prospective donors to say “yes” to your calls to action. Today we’ll examine four more.


The Seven Cardinal Rules of Fundraising Writing

Fundraising is a funny profession. It requires you to learn a specific style of writing that's unlike any other you're likely to have learned—such as business writing, journalism, or grant writing.