GuideStar Blog

Boost Your Fundraising by Centering Your Audience in Your Content and Engagement Strategy

At the center of every major advertising campaign you’ve seen or have been impacted by over the last half-century has been audience archetypes or personas. An audience archetype strategy is ubiquitous across the business marketing and tech worlds, but almost nonexistent in nonprofit messaging and marketing strategy. Your target audience should be at the center of your content and engagement strategy, and creating audience archetypes is how you get there.


Is Your Fundraising Appeal Cluttered? That Won’t Do

Marie Kondo is the high priestess of tidying up. The essence of her method, which everybody’s heard of by now, is this: If a thing gives you joy, you keep it. If it doesn’t, you thank it and let it go.


3 Things You Should Not Do When Writing About Your Nonprofit

The importance of storytelling is undeniable. For a brand that wants more exposure, using storytelling in marketing is a must. But how can nonprofits benefit from storytelling, and does it work any differently for them?


Bullet Lists Can Drain the Life from Your Fundraising—or Pump Up the Energy—Here's How

Bullet points are normally a helpful tool for making what youve written more readable.

When you have several similar points you need to make, a bulleted list can: 

  • Introduce visual variety, which increases readability.
  • Turn what would have been a long paragraph into an easily scannable entry point.
  • Organize your thinking, thus making it more clear.
  • Lower the reading level of your copy. 

All good.

But let me show you a type of bulleted list that hurts fundraising results:


That Coulda Gone Better: Three Fundraising Mistakes You Don't Have to Make

“Only he who has traveled the road knows where the holes are deep.” So goes the ancient Chinese proverb. And of course there’s loads of truth in it, especially when it comes to creative strategy for fundraising—a road with plenty of potholes to cause problems.


Are You Mindlessly Employing “Best Fundraising Practices?”

I’m starting to get annoyed.

I’m getting too many formulaic fundraising emails.

Maybe it’s partly my fault?

You see, I know I write all the time about “best practices.” And some of these annoying emails are employing these practices―just not in a “best” way, as that word is defined.


7 Best Practices: Make the Perfect Online Ask to Your Donors

One of your duties as a nonprofit is to raise money from your community of donors so that you have the funds necessary to complete your projects for your cause.


Sustainability through Innovation: Taking a Fresh Look at Old Problems

Sustainability through Innovation: Taking a Fresh Look at Old ProblemsDon’t you hate it when you have donors (or potential donors) who are not supporting your efforts to the extent you believe their passion would indicate?  They’ve expressed support, maybe even enthusiasm, for your mission, and yet their financial gifts don’t reflect the same level of engagement.


Everything You Need to Know about Running an Email Campaign for Your Nonprofit Organization

The success of an email marketing campaign relies on a foundation of good organization, preparedness, and fine-tuning. Only with these things can you be sure that your nonprofit emails will affect your readers, leading to interest in your cause. To ensure you get off on the right foot and maximize your rates of success, here’s everything you need to know.


The Mighty Seven

Here are Seven Principles that apply to your printed material, your letters, and your personal presentations. They will assure you of impact. I promise you success.