guidestarblog_header.png

That Coulda Gone Better: Three Fundraising Mistakes You Don't Have to Make

“Only he who has traveled the road knows where the holes are deep.” So goes the ancient Chinese proverb. And of course there’s loads of truth in it, especially when it comes to creative strategy for fundraising—a road with plenty of potholes to cause problems.


Are You Mindlessly Employing “Best Fundraising Practices?”

I’m starting to get annoyed.

I’m getting too many formulaic fundraising emails.

Maybe it’s partly my fault?

You see, I know I write all the time about “best practices.” And some of these annoying emails are employing these practices―just not in a “best” way, as that word is defined.


7 Best Practices: Make the Perfect Online Ask to Your Donors

One of your duties as a nonprofit is to raise money from your community of donors so that you have the funds necessary to complete your projects for your cause.


Sustainability through Innovation: Taking a Fresh Look at Old Problems

Sustainability through Innovation: Taking a Fresh Look at Old ProblemsDon’t you hate it when you have donors (or potential donors) who are not supporting your efforts to the extent you believe their passion would indicate?  They’ve expressed support, maybe even enthusiasm, for your mission, and yet their financial gifts don’t reflect the same level of engagement.


Everything You Need to Know about Running an Email Campaign for Your Nonprofit Organization

The success of an email marketing campaign relies on a foundation of good organization, preparedness, and fine-tuning. Only with these things can you be sure that your nonprofit emails will affect your readers, leading to interest in your cause. To ensure you get off on the right foot and maximize your rates of success, here’s everything you need to know.


The Mighty Seven

Here are Seven Principles that apply to your printed material, your letters, and your personal presentations. They will assure you of impact. I promise you success.


Every Fundraising Appeal Should Include These Five Slants

Fundraising uses a style of writing that’s personal, repetitive, simplistic, old-fashioned, and just plain messy. Those from journalism school, academia, or business can be in for a shock.

But as I discuss in my book, The Fundraiser’s Guide to Irresistible Communications, the strange conventions of fundraising are the result of decades of experience, discipline, and head-to-head testing.

In the small space here, I’ll share five approaches that should filter into practically every piece of correspondence with your donors.


  New call-to-action