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Everything You Need to Know about Running an Email Campaign for Your Nonprofit Organization

The success of an email marketing campaign relies on a foundation of good organization, preparedness, and fine-tuning. Only with these things can you be sure that your nonprofit emails will affect your readers, leading to interest in your cause. To ensure you get off on the right foot and maximize your rates of success, here’s everything you need to know.


The Mighty Seven

Here are Seven Principles that apply to your printed material, your letters, and your personal presentations. They will assure you of impact. I promise you success.


Every Fundraising Appeal Should Include These Five Slants

Fundraising uses a style of writing that’s personal, repetitive, simplistic, old-fashioned, and just plain messy. Those from journalism school, academia, or business can be in for a shock.

But as I discuss in my book, The Fundraiser’s Guide to Irresistible Communications, the strange conventions of fundraising are the result of decades of experience, discipline, and head-to-head testing.

In the small space here, I’ll share five approaches that should filter into practically every piece of correspondence with your donors.