Events are fun! They introduce your organization and its mission to new people. They celebrate the wonderful work you do. But no matter how glitzy the venue or the meal, or how high-profile the guest list, every nonprofit wants to maximize net revenue.

Peer-to-peer fundraising campaigns have huge amounts of potential if they’re executed properly. Between your organization’s network and your fundraisers’ networks, you can gain massive exposure and collect plenty of donations.

But first you need two things: the right tools and the right motivation. That second element is why so many peer-to-peer campaigns start off with a stellar kick-off event!