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The Expert’s Guide to Nonprofit Fundraising Events

Raising funds for a nonprofit can be a challenge. Even with the right advisers, team, plan, and dedication, pulling off a successful fundraising event can be quite difficult. Many organizations have adapted their fundraising efforts to new technology and trends; using mobile technology and donor management software has become common. Whether you choose to remain traditional or switch to more tech-savvy methods, here are some lessons that can help you increase your donations and grow your fundraising community.


The SMART Way to Create Fundraising Goals

If you’re looking to increase donations for your nonprofit organization, your first move will be to improve the fundraising goals you set for your organization. Most nonprofits have fundraising goals, but not all goals are created equal. In 1981, an article by George Doran, There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives, appeared in Management Review. It outlined a five-part method for creating smart objectives that is now used in many industries for project management.


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