GuideStar Blog

Why Smaller Donations Are One of 2019’s Biggest Online Fundraising Trends

The Internet is becoming an ever-more central part of our everyday lives, and raising money is no exception to that rule. With the Baby Boomer generation aging, Millennials, and members of Generation Z will soon make up the majority of donors. Failing to adapt to these new groups by not making smart use of online fundraising platforms is a path to financial hardship for even the most deserving organization.