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The Critical Piece That’s Probably Missing from Your Fundraising Multiplier Offer

An email from an international relief charity trumpets, “Your gift will multiply 5 times in impact!”

An appeal letter from a military charity bears a stamp at the top that shouts, “$1 = $41!”

No doubt, you recognize offers like thesethey’re multipliers. And, as we know, multipliers are generally pretty effective in fundraising appeals, for a good reasondonors tend to like them. 


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