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How to Democratize Fundraising for Nonprofits and Donors

The idea of democratizing fundraising and philanthropy is not a new one. Everyone has the desire to help others, and millions of people support causes they believe will effect change. It’s the goal of nonprofits and fundraisers to bring these causes to the forefront, and to make them accessible for the everyday donor. But for nonprofits with lean budgets or minimal marketing capabilities (and even those with extensive resources), finding and acquiring ideal donors can be difficult.

On the path to democratizing fundraising and making it easy to support causes, it seems a step has been missed: nonprofits don’t always have tools that help them bring their causes to the public at large. And as online fundraising becomes much more popular, nonprofits are now juggling more marketing platforms, fundraising channels, and methods of donation than ever before. But if the end goal is to make it easy for people to support causes they care about, nonprofits and fundraisers need access to the tools—and data—that attract donors.


Is Your Fundraising Software Ready for the Biggest Giving Day Yet?

Your organization’s reputation and supporter relationships are always at stake. But when it comes to national giving days, like #GivingTuesday, the stakes are even higher. In 2016, #GivingTuesday raised $168 million—up 45 percent from 2015.


Purchasing Fundraising Software: How to Get Board Buy-In

Since you’re a part of a growing nonprofit, you probably already know that fundraising software is one of the most important tools available to your organization to help you reach your goals.