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Eight Ways to Use Giving Psychology to Raise More Money, Part 2

In part 1 we looked at the first four of eight principles of influence borrowed from psychology and science that will help you to better incline prospective donors to say “yes” to your calls to action. Today we’ll examine four more.


Eight Ways to Use Giving Psychology to Raise More Money, Part 1

I love to borrow from psychology and science to inform my fundraising strategies. Here are some of my favorite “tricks,” and they really work. [BTW: They’re not manipulations; they’re just smart, research-based tools you should be using]


How to Build (and Follow!) a Fundraising Roadmap


I came of age when getting a driver’s license came with a congratulatory book of road maps.  I was an early adopter of the GPS mounted to my dashboard and now rarely leave my house without programing my destination into an app on my phone.  I was the guy at Disney World this summer walking around with the map in my hand with my pre-determined routes sketched out. I like to know where I’m going, and my dependence on maps and technology ensures I always get there.  To accomplish the goal of fully funding their important missions, nonprofit leaders need to take this same care in setting a course and following it.


90-Day Checklist for New Fundraisers


I have worked as a fundraising consultant for the past eight years.  So in March when I took a part time job as major gift officer for one of my long-time clients, stepping out of the “tell ‘em how it’s done” role and into the “do it myself” role has been humbling, exciting, and very informative.

Maybe you are a fundraiser who stepped into a situation where donors have been well treated.  Where the board has resonant relationships with supporters.  Where the organization’s story is well crafted.  If so, count yourself among the lucky few. 


Oprah is Not a Fundraising Strategy (And 8 Other Truth Bombs)


I sat down for lunch with a generous donor. 

Her last gift was six figures.  She’d recently received a sizable settlement.  Her net worth had mushroomed.  We made small talk.  We ordered salads.  I mustered my wits and invited her to consider a capital gift 5 times bigger than her last to create a technology center for girls. 

Her face turned as white as a sheet. 


Embrace Relationship Fundraising to Stop Losing Donors


Do you regularly break your donors’ hearts?

If you’re like the average nonprofit, sadly, you do.

It’s not conscious, of course.

But that doesn’t make it any better.  You’re not excused for being asleep at the wheel.

Remember the old adage: “Do unto others as you would have them do unto you.”

Now think about what you’re doing to your donors -- most of the time – when you’re not asking for money. What, you say?  You’re not doing anything?


How to Use Corporate Philanthropy Across Your Fundraising Strategies

Your nonprofit has its irons in quite a few fundraising fires. You’re probably working on online solicitation, fundraising events, direct mail and traditional appeals, and mobile fundraising, all while trying to compile your donor data and maintain accurate records.