GuideStar Blog

Where Have all the Donors Gone?

Trends can be interesting.

And certain trends require you to pay real attention. To adapt to changes in the world in ways you can. Ways within your control. Ways that keep you current, relevant and in the game.

The digital revolution is one such trend. It’s a revolution in the way people communicate. Probably bigger even than the printing press. You’ve got to be online as well as offline. It’s a good idea to be a presence across multiple channels if you want to be seen and heard. And if you’re still doing outbound vs. inbound marketing, you’re probably not getting the engagement you need to move folks to passionate investment.

The movement toward digital is a trend where adaptation is within your control. You can take your concerns and turn them into positive action that will definitely move the needle in your favor.


  Your Nonprofit Profile on GuideStar has a new Demographics section.