The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Nonprofits and Generation Z

As the largest generation in the U.S. workforce, millennials are a trendy topic to write about. Nonprofit and for-profit professionals alike want to understand how consumers and employees in this age range operate. Whether they’re praised for being “tech-savvy” or criticized for being lazy, millennials are all over the news. In their shadow, however, lies Generation Z, which is preparing to make a name for itself.


  Your Nonprofit Profile on GuideStar has a new Demographics section.