GuideStar Blog

Nonprofits and Generation Z

As the largest generation in the U.S. workforce, millennials are a trendy topic to write about. Nonprofit and for-profit professionals alike want to understand how consumers and employees in this age range operate. Whether they’re praised for being “tech-savvy” or criticized for being lazy, millennials are all over the news. In their shadow, however, lies Generation Z, which is preparing to make a name for itself.