The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Where Have all the Donors Gone?

Trends can be interesting.

And certain trends require you to pay real attention. To adapt to changes in the world in ways you can. Ways within your control. Ways that keep you current, relevant and in the game.

The digital revolution is one such trend. It’s a revolution in the way people communicate. Probably bigger even than the printing press. You’ve got to be online as well as offline. It’s a good idea to be a presence across multiple channels if you want to be seen and heard. And if you’re still doing outbound vs. inbound marketing, you’re probably not getting the engagement you need to move folks to passionate investment.

The movement toward digital is a trend where adaptation is within your control. You can take your concerns and turn them into positive action that will definitely move the needle in your favor.


Charitable Giving Up 0.7 Percent in 2018, Giving USA Finds

Produced by the Giving USA Foundation and the Indiana University Lilly Family School of Philanthropy, Giving USA 2019: The Annual Report on Philanthropy for the Year 2018 (executive summary) found that total giving in 2018, adjusted for inflation, fell 1.7 percent on a year-over-year basis, with an increase in giving by foundations and corporations offset by a decline in individual giving. The reports authors suggest that the sharp year-end decline in the stock market as well as the changed tax policy environment, including a doubling of the standard deduction, likely had a dampening effect on giving. Various studies suggest that, as a result of the change, the number of households that itemized their deductions may have dropped from more than 45 million in 2016 to between 16 million and 20 million in 2018.


  Your Nonprofit Profile on GuideStar has a new Demographics section.