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INFOGRAPHIC: How It Pays to Retain Giving Tuesday Donors

Giving Tuesday is one of the largest giving days in the United States and it’s now a worldwide giving phenomenon.


Kick Off the Year-End Giving Season With Your Giving Tuesday Campaign

Recent reports show that nearly a third of annual giving comes in the final month of the year. This holiday season, get a running start on those funds by kicking off your year-end campaign on Giving Tuesday and gain the momentum you need for a strong finish.


7-Day Marketing Plan for Your Giving Tuesday Campaign

There is no fundraising without marketing. Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day is the most important time for getting the word out. In those final seven days, it’s your job to keep your campaign top of mind and move supporters to get involved. Although marketing efforts should start as early as the beginning of November, there’s a lot you can do in the week before Giving Tuesday to get people’s attention and mobilize your donors.


#GivingTuesday Ideas: 15 Resources to Plan Your Best Campaign Yet

As the global giving day that kicks off the holiday season, #GivingTuesday—the charitable counterpart to Black Friday and Cyber Monday—calls for special attention this year. In 2016, the social sector raised $177 million online, a record total that proves the movement is only gaining momentum.

To help you make the most of this global day of giving, we’ve assembled 15 resources chock-full of #GivingTuesday ideas and strategies to help you plan your best campaign yet.


Is Your Fundraising Software Ready for the Biggest Giving Day Yet?

Your organization’s reputation and supporter relationships are always at stake. But when it comes to national giving days, like #GivingTuesday, the stakes are even higher. In 2016, #GivingTuesday raised $168 million—up 45 percent from 2015.


3 Ways To Pitch A Corporate Partnership For #GivingTuesday

The biggest giving month of the year is right around the corner. In fact, about a third of all giving happens in December. To get the most out of your December, kick off the month with a killer #GivingTuesday campaign. And to get the most out of your #GivingTuesday campaign, partner with a corporation.


Top Trending Nonprofit Profiles *#GivingTuesday Edition*

A few days after gorging yourself with turkey and various pies, you may have seen the tag #GivingTuesday floating around the Internet. What is #GivingTuesday? And how does it affect GuideStar's most highly viewed Nonprofit Profiles? We were curious to find out, too!


Celebrate Giving Tuesday with GuideStar

It's Giving Tuesday, and nonprofits are reaching out to donors to share their stories of mission and impact and celebrate and encourage philanthropic giving.


#GivingTuesday Game-Changer: What You Need to Know


There are only 18 days left until #GivingTuesday! Is your nonprofit ready to make this year your best one yet? Learn tips and tricks, no matter how far along you are in your planning, by watching the recording of our webinar, #GivingTuesday Game-Changer featuring Facebook, the founders of #GivingTuesday, and Double the Donation right here: