#GivingTuesday is only a few weeks away. While many nonprofits are ramping up their appeals for the occasion, others are wondering whether it’s worth making a fundraising push right after Thanksgiving and a month before the biggest fundraising days of the year. Smaller nonprofits may worry that their appeals will be crowded out by larger, more tech-savvy organizations, but those worries are misplaced. #GivingTuesday is an occasion that celebrates all charitable organizations, and preparing for the day isn’t as big a deal as it seems. Here’s why your nonprofit should get involved this #GivingTuesday.
As the global giving day that kicks off the holiday season, #GivingTuesday—the charitable counterpart to Black Friday and Cyber Monday—calls for special attention this year. In 2016, the social sector raised $177 million online, a record total that proves the movement is only gaining momentum.
To help you make the most of this global day of giving, we’ve assembled 15 resources chock-full of #GivingTuesday ideas and strategies to help you plan your best campaign yet.