Today, #GivingTuesday, is an important day for nonprofits around the world, including GuideStar!

With 2017 coming to a close, your organization is probably focusing its last efforts on year-end fundraising—and with good reason!

Since it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million was donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well.

So, what can you do to make sure you get your piece of the giving day pie?

When I am asked about Charity Navigator I often joke that they are a “frenemy” of GuideStar. But the truth is that they are a friend. We’ve worked on projects together and have an amicable relationship. Our two organizations joined with the BBB Wise Giving Alliance in 2013 to launch the Overhead Myth campaign, a collective attempt to shift the conversation about nonprofit performance away from financial ratios ... and toward programmatic results.

Sector leaders unite to share insights about results, outcomes, and impact

Today Charity Navigator and GuideStar have launched their first-ever collaboration for publishing charity results and progress data. The new initiative will allow the two industry giants to work together and advance the discussion of impact measurement among nonprofit organizations while minimizing burden on nonprofits.