The emotional attachments that some nonprofit stakeholders possess are remarkably powerful. It takes enthusiasm, pride, dedication, and passion to coagulate a community of supporters who are loyal to an organization and its mission.
These emotional attachments might include ideas, mindsets, feelings, programs, relationships, people, and places that are associated with a nonprofit. They may be time-honored and woven into the fabric of the organization, and can even inspire stakeholders to donate, contribute their time, and put the organization’s strategic goals on a pedestal.
But what happens when organizations must develop new approaches to advance their services in an environment that is continuously changing?