The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

5 Ways to Improve Your Charity’s Transparency

It is unfortunate to say, but many people do not trust charities to use their donations appropriately. In a world of instant news, we are often faced with corruption and scandals surrounding nonprofits. Charities are held at a higher standard and need to improve their transparency in order to maintain donor trust. 

When potential donors can easily find your organization’s information, they are usually willing to be more generous with their donations. Here are five ways to improve your charity’s financial transparency.

Our Grantees Increase Visibility by Updating Free GuideStar Profiles

As a foundation, it can be difficult to find ways (beyond making grants) to support our grantees and, at the same time, improve their visibility in their communities and the wider world. With this challenge in mind, the foundation’s board of directors and I developed a two-pronged project inspired by a webinar I attended in September 2016.

Updated: And the 2016 Platinum Superstar Is ...

The Superstar Foundation invited GuideStar to help find, recognize, and grant a $5,000 award to a case manager, social worker, or direct service staff who is a Superstar within his or her GuideStar Platinum-level organization. We'd like to congratulate this year's Superstar Award winner, Clair Watson!

Win Up to $500 in the Nonprofit Summer Games

You don't have to travel to Rio this summer in order to go for the Gold—or Platinum. Here's how to win big by representing your organization in GuideStar's first-ever Nonprofit Summer Games!

Why I emailed hundreds of colleagues about GuideStar

Like many of you, I've used GuideStar
in the past to research and familiarize myself with the nonprofits I plan to work with. In my position, I connect nonprofits for mutually beneficial partnerships. I have held many positions within various nonprofits: everything from board member to president to volunteer. Only recently did I realize the full potential of GuideStar Nonprofit Profiles.  

The Nonprofit Communicator's Guide to GuideStar


Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors.

It’s also about making sure you are curating the right information in the places where reporters hang out to gather information.

Coming Soon: A Tool to Break the Overhead Myth

Results Over Ratios

It’s no secret that one of the greatest challenges facing nonprofits is the difficulty of conveying the complexity of our work to donors and decision makers.Many barriers exist but one stands out—our isolation.Simply put, we have lacked the tools to meaningfully share our progress and results with each other and with the world.

What to Do When Your GuideStar Nonprofit Profile Manager Deserts You

Does either of these scenarios sound familiar?

The person who used to update your organization's GuideStar Nonprofit Profile has left. In the excitement of his/her departure, he/she forgot to leave the log-in codes to access your profile.


It's been years since anyone updated your organization's GuideStar Nonprofit Profile. No one in your office has the log-in information.

What do you do?

How Foundations Use the New GuideStar Nonprofit Profile

Imagine providing  all nonprofits
with the opportunity to share their organizations’ full and complete story with the world, at no cost to them. The team at GuideStar is committed to this vision, and the recent rollout of the newly redesigned GuideStar Nonprofit Profiles is an exciting step toward better achieving this goal. Since the profiles’ launch, foundations have been sharing their insights into how they are using them. We wanted to share some of our learnings and welcome your comments as well.  If you’re a funder, we’d love to know: how are you leveraging the new GuideStar Nonprofit Profiles?

The Many Uses of GuideStar


In December we asked newsletter readers which activities they used GuideStar for most often. Most respondents (77.5 percent) indicated that they used GuideStar mostly to access Forms 990. But besides accessing Forms 990, how else do people use GuideStar?