The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

How to Maximize Your GuideStar Nonprofit Profile, Part 3

Last updated: September 4, 2019.

For part 3 of this series, we’ll be discussing one of the most important tools you’ll need to update your organization’s Nonprofit Profile on GuideStar—a level (to balance your nonprofit’s checkbook).


How to Maximize Your GuideStar Nonprofit Profile, Part 2

Last updated: September 4, 2019.

Your GuideStar Nonprofit Profile is your funding résumé. So what can you do to get it in front of funders, donors, and other key decision makers? We already covered a few helpful tools in Part 1 of this series. Here’s a quick summary in case you missed it:

Tool #1: a hammer—to hammer out the basics ...


New GuideStar Seals, New Data, New Profiles

Many factors stand between nonprofits and potential donors and supporters. As the premiere hub for information on nonprofit organizations, we’re doing something about that. We’ve given our GuideStar Nonprofit Profiles a refresh and made improvements to the data we collect.


GuideStar and Data from the SPLC

GuideStar’s database has information on 1,684,038 active nonprofits. Recently, we added new information to the profiles of 46 of these organizations: the fact that they had been designated as hate groups by the Southern Poverty Law Center (SPLC). That action has earned us both celebration and criticism. So I wanted to take a moment to share the thinking behind our choice to add this new data source.


One Year of GuideStar Platinum: Lessons Learned and Plans for the Future

This month we’re celebrating the one-year anniversary of our Platinum Seal of Transparency. Platinum is GuideStar’s highest level of recognition and an opportunity for nonprofits to share their progress in a meaningful way.


Celebrate GuideStar Platinum’s One-Year Birthday with Us!

We can’t believe it’s been one year since GuideStar debuted the Platinum Seal of Transparency.


How to Maximize Your GuideStar Nonprofit Profile, Part 1

Last updated: September 4, 2019.

Life as a nonprofit professional can be incredibly hectic. And by the end of the day, finding time to add information to your nonprofit’s profile on GuideStar may seem like a Herculean task. But, if you have the right tools, updating your profile shouldn’t require the strength of a demi-god. As a profile coach at GuideStar, I’d like to provide you with these essential tools, in the hopes of saving you time and energy, while boosting your organization’s growth and fundraising efforts.


Our Grantees Increase Visibility by Updating Free GuideStar Profiles

As a foundation, it can be difficult to find ways (beyond making grants) to support our grantees and, at the same time, improve their visibility in their communities and the wider world. With this challenge in mind, the foundation’s board of directors and I developed a two-pronged project inspired by a webinar I attended in September 2016.


4 Famous Organizations You Might Not Know Are Nonprofits


When most people hear the word nonprofit,
public charities such as the American Red Cross and Big Brothers Big Sisters of America are the first types of organizations that come to mind.

More than 1.5 million nonprofits were registered with the IRS as tax exempt as of September 12, 2016. Although two-thirds of organizations within this pool are indeed public charities, there are also many organizations whose nonprofit status routinely surprises the journalists, researchers, and everyday users who discover their GuideStar Nonprofit Profiles.

We thought it'd be fun to share these Four Famous Organizations You Might Not Know Are Nonprofits. Who on this list surprises you?


10 Trending Nonprofit Profiles (Did Clinton and Trump make the cut?)



Each year, more than 7 million people use GuideStar to find data on 2.4 million current and formerly IRS-recognized nonprofits. Being the data nerds that we are, we wondered: what organizations are our users most curious about?